Your homepage will likely attract more traffic than the other page on your website. Both new and old visitors will use it to find other pages. If your homepage is poorly designed, however, visitors won’t stay your website, leading to low traffic and equally low search rankings. to style a beautiful homepage that yields results for your online business, you want to avoid these nine critical mistakes.
Flash Animation Usage
What’s wrong with using Adobe Flash animation on your homepage? While it had been commonly used on websites during the 1990s and early 2000s, Flash has largely been phased out. If you employ Flash on your homepage, visitors are going to be prompted to download and install a browser plugin to look at the animated content.
Simple Navigation Menu
Including too many links the most navigation menu creates a cluttered design while subsequently hurting your homepage’s usability. When a visitor finds 50 or more links indiscriminately placed within the main navigation menu, he or she may feel stunned with the complete number of choices. Instead of scrolling through and reading all the links, the visitor may simply leave your website.
Your Website Conveying Improper Message
If your homepage doesn’t show what your website sells or offers, it won’t drive many conversions. For a high conversion rate, you want to design your homepage in order that it tells visitors what your website sells or offers. You’ll include this information within the header or below the header; just remember to stress it. Employing a heading tag with larger font size and different font type than the body text, for instance, will make your mission statement stand out on your homepage.
Displaying a Feed
It’s not uncommon for homepages to display a feed of existing articles or posts instead of new and unique content. Actually, all WordPress websites use a post feed for the homepage by default. Only after configuring the content management system (CMS) it displays a static homepage with unique content.
Lack of Images
Don’t forget to incorporate many images on your homepage. Text-only homepages aren’t particularly engaging. Their monotonous appearance discourages visitors from taking action, which suggests a lower conversion rate for your website. You’ll and will use text on your homepage, but it’s important to incorporate many high-quality images also.
Never Put Videos on Autoplay
If you’re getting to use one or more videos on your homepage, though, you ought to give visitors the selection of whether or to not watch them. Many web browsers automatically mute autoplay videos with sound and disable autoplay videos with sound. And since of their intrusive nature, search engines frown on the utilization of autoplay videos.
Contact Information is nowhere
You must clearly display your contact information on the homepage. Visitors often search for contact information on business websites. It’s a symbol of credibility that shows visitors the web site is operated by a legitimate business. If you hide contact information on your homepage, visitors will view your website with greater enquiry.
Bad Slider Impact
Research shows sliders are a poor choice for homepages, also as other sites, due to the negative way during which they’re perceived by visitors. Sliders automatically cycle through multiple frames, so visitors may struggle to click a selected frame. Furthermore, most sliders don’t function properly on mobile devices.
Poor On-Page SEO
Never forget on-page program optimization (SEO) when designing your homepage. Without on-page SEO, your homepage will likely rank low within the search results where it generates an insignificant amount of search traffic.